The Xerox Corporation s History - 1633 Words

Introduction The Xerox Corporation’s history, however, is not perfect. In 2002, they were fined $10 million for inflating revenue and profits from 1997 to 2000 by including future payments on existing products (Xerox). They were using various â€Å"topside accounting devices,† to manipulate their equipment revenues and earnings (KPMG). They would record leases of products to customers as sales in order to increase their revenue. The auditing firm used by Xerox was KPMG. KPMG is a global accounting and auditing company and is also recognized as part of the Big Four along with Deloitte, Ernst Young, and PricewaterhouseCoopers (www.accountingverse.com). They allowed Xerox to close a $3 billion â€Å"gap† between their actual operating results†¦show more content†¦Meanwhile, senior level management personnel received over $5 million in performance based compensation as well as over $30 million in profits from the sale of what was at the time overvalued stock (XEROX CORPORATION). Xerox’s accounting manipulations were carefully and intentionally executed in an attempt to conceal them from being detected. The corporation’s executives knowingly directed management to perform two main manipulative accounting procedures and actively covered their tracks. They were inappropriately storing revenue off the books, and then conveniently releasing the stored funds at pivotal times in order to increase sluggish or slow earning periods. This is a common practice and it is speculated that many major corporations used these booking techniques at times as well. The company was also accelerating revenues from short-term equipment rentals, which were being described as longer term leases. The variance was noteworthy for according to GAAP, the entire value of a long-term lease should be included in the revenue in the first year. But instead, the value of these rentals was spread throughout the duration of the leases (XEROX CORPORATION). 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Immigration Is Unnecessary And Not Ethical - 1811 Words

2008 almost 38 million people in America were foreign born. That was roughly 12.5% of all Americans at that time (â€Å"Emigration and Immigration†). If all the people that are descendants of immigrants are added to that, the number gets a whole lot bigger. Do immigrants help or ruin our society and culture? Should immigration be allowed? The debate has raged on for hundreds of years, and it will likely go on forever. Immigration is when a person comes into a new country and settles there. Not only do immigrants cause taxes to rise, they also threaten public safety and occupy jobs that Americans need to survive, leading to the conclusion that immigration is unnecessary and not ethical. Immigration has a big history and background because it has been going on for a really long time, and in lots of countries. Immigration has been in America as early as the 19th century, and it is still around today. There are lots of good things, bad things, causes, and effects of immigration. Some people say immigrants are needed to help America’s economy and culture, but others say immigrants are pointless because they raise tax levels, threaten public safety, and take Americans’ jobs. Illegal immigration is also a factor in the debate. Illegal immigration is when someone immigrates without filling out all the necessary paperwork, and crossing the border of the country without anyone noticing. There are plenty of reasons why people immigrate. Some of them are getting certain freedoms that theyShow MoreRelatedThe Issue Of Undocumented Immigrants1394 Words   |  6 Pagesshadows. Surviving through government assistance or using a stolen identity as a means to gain emp loyment, the undocumented struggle to survive in a nation that is aware of their existence yet chooses to do nothing about it. 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The visas create unnecessary difficulties for the high-skilled workers who file for adjustments for their status. Suter and Jandl, (2006) state that 15-35% of the international students get employment and eventually, settle in their host country. Moreover, cross-sectional studies

Digital Electronics free essay sample

Digital electronics is classified into combinational logic and sequential logic. Combinational logic output depends on the inputs levels, whereas sequential logic output depends on stored levels and also the input levels. [pic] [pic] [pic] The memory elements are devices capable of storing binary info. The binary info stored in the memory elements at any given time defines the state of the sequential circuit. The input and the present state of the memory element determines the output. Memory elements next state is also a function of external inputs and present state. A sequential circuit is specified by a time sequence of inputs, outputs, and internal states. [pic] There are two types of sequential circuits. Their classification depends on the timing of their signals: [pic] †¢ Synchronous sequential circuits †¢ Asynchronous sequential circuits [pic] [pic][pic][pic] [pic] [pic]Asynchronous sequential circuit This is a system whose outputs depend upon the order in which its input variables change and can be affected at any instant of time. We will write a custom essay sample on Digital Electronics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page pic] Gate-type asynchronous systems are basically combinational circuits with feedback paths. Because of the feedback among logic gates, the system may, at times, become unstable. Consequently they are not often used. [pic] [pic] [pic] [pic]Synchronous sequential circuits This type of system uses storage elements called flip-flops that are employed to change their binary value only at discrete instants of time. Synchronous sequential circuits use logic gates and flip-flop storage devices. Sequential circuits have a clock signal as one of their inputs. All state transitions in such circuits occur only when the clock value is either 0 or 1 or happen at the rising or falling edges of the clock depending on the type of memory elements used in the circuit. Synchronization is achieved by a timing device called a clock pulse generator. Clock pulses are distributed throughout the system in such a way that the flip-flops are affected only with the arrival of the synchronization pulse. Synchronous sequential circuits that use clock pulses in the inputs are called clocked-sequential circuits. They are stable and their timing can easily be broken down into independent discrete steps, each of which is considered separately. [pic] [pic] [pic] A clock signal is a periodic square wave that indefinitely switches from 0 to 1 and from 1 to 0 at fixed intervals. Clock cycle time or clock period: the time interval between two consecutive rising or falling edges of the clock. [pic] Clock Frequency = 1 / clock cycle time (measured in cycles per second or Hz) [pic] Example:Clock cycle time = 10ns clock frequency = 100Mhz Concept of Sequential Logic A sequential circuit as seen in the last page, is combinational logic with some feedback to maintain its current value, like a memory cell. To understand the basics lets consider the basic feedback logic circuit below, which is a simple NOT gate whose output is connected to its input. The effect is that output oscillates between HIGH and LOW (i. e. 1 and 0). Oscillation frequency depends on gate delay and wire delay. Assuming a wire delay of 0 and a gate delay of 10ns, then oscillation frequency would be (on time + off time = 20ns) 50Mhz. [pic] [pic] [pic] The basic idea of having the feedback is to store the value or hold the value, but in the above circuit, output keeps toggling. We can overcome this problem with the circuit below, which is basically cascading two inverters, so that the feedback is in-phase, thus avoids toggling. The equivalent circuit is the same as having a buffer with its output connected to its input. [pic] [pic] [pic] But there is a problem here too: each gate output value is stable, but what will it be? Or in other words buffer output can not be known. There is no way to tell. If we could know or set the value we would have a simple 1-bit storage/memory element. pic] The circuit below is the same as the inverters connected back to back with provision to set the state

Tragedy Of Macbeth Essays - Characters In Macbeth,

Tragedy Of Macbeth What is a tragedy? According to Aristotle, a tragedy is a genre aimed to present a heightened and harmonious imitation of nature, and, in particular, those aspects of nature that touch most closely upon human life. He said a tragedy must have six parts: plot, character, diction, thought, spectacle, and sons (Booth 29). William Shakespeare's Macbeth, attains these distinctive qualities. The witches' prophecies, peer pressure to commit murder and fate are all examples of such qualities. The Tragedy of Macbeth starts with three witches' who tell Macbeth that he will be the Thane of Cawdor, Thane of Glamis, and King of Scotland. As the play progresses, Macbeth slowly relies on the witches' prophecies. As a result of the prophecies, Macbeth's curiosity of how he could be the King of Scotland arouses. Macbeth's ambition influenced his declining character. However, Macbeth's ambition had not been strong enough to carry the motive to kill Duncan. Lady Macbeth's influence also came in to play because if not for Lady Macbeth, his ambition would not have been intensified enough to drive him to obtain and maintain his title of King of Scotland no matter what it took, even if it meant murdering (Sisson 123). At first Macbeth refuses to kill Duncan but, after Lady Macbeth taunts him for his cowardice, he replies, I dare do all that may become a man; Who dares do more is none. (1.7.46-47) After Lady Macbeth taunts Macbeth, he considers murdering Duncan. Her taunts made Macbeth feel less of a man, especially, when she considers murdering Duncan herself. After awhile of taunting Macbeth was convinced to murder his friend, his king Duncan. After the murder has been commited, Lady Macbeth tells Macbeth to act like the innocent flower, but be a serpent underneath. She overcomes for only awhile the moral scruples and terrible visions of her husband (Campbell 211), A little water clears us of this deed (2.2.66) Macbeth's first murder was a trying experience for him, however after the first murder, killing seemed to be the only solution to maintain his reign of the people of Scotland. Macbeth overflowed in power, but yet he felt remoarse for things he had done, But wherefore could not I pronounce ? AMEN I had most need of blessing, and ?AMEN? stuck in my throat (2.2?) So Macbeth continues-the power of evil feeding on every move he makes-to make for his advancement as prophesied by the witches'. He hires his men to eliminate Banquo, a threat to his cumulative reign. Having Banquo out of his way Macbeth surges with the sense of power (Jorgensen 83). Later on in the play Macbeth returns to the three witches, wanting more information regarding his fate. An apparition appears, of a head with a helmet on. It warns to beware of Macduff. The Second apparition, a bloody child, gives important information. ? None of woman born shall harm Macbeth?, with this information on his hands Macbeth considers himself invisible. The third apparition, a crowned child with a tree, he tells Macbeth tha he will be in no danger until ? Birnam Wood comes to high Dunsinane Hill.? Invisible power! Macbeth forgets two of the three prophecies and locks one in his head ? none of woman born shall harm Macbeth? (Everret 143). The witches' have prophesied again, with an unforeseeable truth. With his sense of immortality high in his head Macbeth leaves the witches', overtaken by his ambition. Fearing nothing Macbeth begins to ask himself questions, How could Macduff, a man of woman born, hurt me? How could the Birnam Wood come to Dunsinane Hill? Having all the confidence in the world, Macbeth continues his harmful ways. At this point his fate acquired complete control over him, he had found security and trust in something he trusted, the witches' words. Later in the play while staying in his castle, Macbeth and his army make plans to attack Macduff and his army. Suddenly, a messenger comes looking for him. The messenger, unsure of how to report what he saw, says Birnam Wood appeared to move. Macbeth realizes that the first prophecy is fulfilled. Macbeth worries that he is stuck fighting by himself after his army is overpowered. He wonders who was not born of a woman. For the first time in awhile Macbeth shows fear. His army who guarded the castle was slaughtered,

Free Essays on Changing Our Atmosphere

Our Changing Atmosphere Energy from the sun drives the earth’s weather and climate, and heats the earth’s surface; in turn, the earth radiates energy back into space. Atmospheric greenhouse gases (water vapor, carbon dioxide, and other gases) trap some of the outgoing energy, retaining heat somewhat like the glass panels of a greenhouse. Without this natural greenhouse effect, temperatures would be much lower than they are now, and life as known today would not be possible. Instead, thanks to greenhouse gases, the earth’s average temperature is a more hospitable 60Â °F. However, problems may arise when the atmospheric concentration of greenhouse gases increases. Since the beginning of the industrial revolution, atmospheric concentrations of carbon dioxide have increased nearly 30%, methane concentrations have more than doubled, and nitrous oxide concentrations have risen by about 15%. These increases have enhanced the heat-trapping capability of the earth’s atmosphere. Sulfate aerosols, a common air pollutant, cool the atmosphere by reflecting light back into space; however, sulfates are short-lived in the atmosphere and vary regionally. Why are greenhouse gas concentrations increasing? Scientists generally believe that the combustion of fossil fuels and other human activities are the primary reason for the increased concentration of carbon dioxide. Plant respiration and the decomposition of organic matter release more than 10 times the CO2 released by human activities; but these releases have generally been in balance during the centuries leading up to the industrial revolution with carbon dioxide absorbed by terrestrial vegetation and the oceans. What has changed in the last few hundred years is the additional release of carbon dioxide by human activities. Fossil fuels burned to run cars and trucks, heat homes and businesses, and power factories are responsible for about 98% of U.S. carbon dioxide emissions, 24% ... Free Essays on Changing Our Atmosphere Free Essays on Changing Our Atmosphere Our Changing Atmosphere Energy from the sun drives the earth’s weather and climate, and heats the earth’s surface; in turn, the earth radiates energy back into space. Atmospheric greenhouse gases (water vapor, carbon dioxide, and other gases) trap some of the outgoing energy, retaining heat somewhat like the glass panels of a greenhouse. Without this natural greenhouse effect, temperatures would be much lower than they are now, and life as known today would not be possible. Instead, thanks to greenhouse gases, the earth’s average temperature is a more hospitable 60Â °F. However, problems may arise when the atmospheric concentration of greenhouse gases increases. Since the beginning of the industrial revolution, atmospheric concentrations of carbon dioxide have increased nearly 30%, methane concentrations have more than doubled, and nitrous oxide concentrations have risen by about 15%. These increases have enhanced the heat-trapping capability of the earth’s atmosphere. Sulfate aerosols, a common air pollutant, cool the atmosphere by reflecting light back into space; however, sulfates are short-lived in the atmosphere and vary regionally. Why are greenhouse gas concentrations increasing? Scientists generally believe that the combustion of fossil fuels and other human activities are the primary reason for the increased concentration of carbon dioxide. Plant respiration and the decomposition of organic matter release more than 10 times the CO2 released by human activities; but these releases have generally been in balance during the centuries leading up to the industrial revolution with carbon dioxide absorbed by terrestrial vegetation and the oceans. What has changed in the last few hundred years is the additional release of carbon dioxide by human activities. Fossil fuels burned to run cars and trucks, heat homes and businesses, and power factories are responsible for about 98% of U.S. carbon dioxide emissions, 24% ...

The Story of Suicide Sal by Bonnie Parker

The Story of Suicide Sal by Bonnie Parker The infamous couple of  Bonnie Parker  and Clyde Barrow were American criminals during the Great Depression who attracted a cult following during their days alive which has lasted to today. They died a gruesome yet sensational death together after a round of allegedly 50 bullets were fired at them during an ambush. Bonnie Parker was only 24 years old. While Bonnie Parkers name is more attached to the image of her as a gang member, arsenal  thief, and murderer, she was also a poet. The Story of Suicide Sal Bonnie showed an interest in writing at a young age. In school, she won prizes for spelling and writing. She continued to write after she dropped out of school. In fact, she wrote poems while she and Clyde were on the run from the law. She even submitted some of her poems to newspapers. Bonnie wrote The Story of Suicide Sal on pieces of scrap paper while she was held in the Kaufman jail in spring 1932. The poem was published in newspapers after it was found during the raid on  Bonnie and Clydes  hideout in Joplin, Missouri, on April 13, 1933. Dangerous Life Decisions The poem tells the story of a pair of doomed lovers, Sal and Jack, who are desperadoes driven to criminality by circumstances outside of their control. It can be assumed that Sal is Bonnie while Jack is Clyde. The poem is told from the perspective of an unnamed narrator, who then retells a story that Sal once told in the first person. From this piece, readers can glean some details about Bonnies life and thoughts. Beginning with the title, The Story of Suicide Sal makes it clear that Bonnie recognized her highly dangerous lifestyle and had premonitions of early death. A Harsh Environment In the poem, Sal says, I left my old home for the cityTo play in its mad dizzy whirl,Not knowing how little of pityIt holds for a country girl. Perhaps this stanza conveys how a harsh, unforgiving and fast-paced environment made Bonnie feel disoriented. Maybe these emotions set the scene for Bonnies turn to crime. Love for Clyde Then Sal says, There I fell for the line of a henchman,A professional killer from Chi;I couldnt help loving him madly;For him even now I would die....I was taught the ways of the underworld;Jack was just like a god to me. Again, Jack in this poem most likely represents Clyde. Bonnie felt passionate about Clyde, regarding him as a god and willing to die for him. This love probably prompted her to follow him in his line of work.   Lost Faith in Government Sal continues on to describe how she gets arrested and is eventually imprisoned. While her friends are able to rally some lawyers to defend her in court, Sal says, But it takes more than lawyers and moneyWhen  Uncle Sam  starts shaking you down. In American culture, Uncle Sam is a symbol that represents the U.S. government and is supposed to inspire patriotism and a sense of duty- a noble figure, so to speak. However, Bonnie paints Uncle Sam in a negative light by describing violent actions, like shaking you down. Perhaps this phrase speaks to Bonnie and Clydes belief that the government system had failed them. Bonnie/Sal continues to paint the government in a negative light by saying, I took the rap like good people,And never one squawk did I make. In describing herself as a good and compliant person, Bonnie implies that the government and/or the police are unfairly vilifying citizens trying to hustle and make ends meet during the Great Depression.

The Holocaust and the German People Essay Example | Topics and Well Written Essays - 2000 words

The Holocaust and the German People - Essay Example No one wants to believe or less admit that a civilized world would sit back and watch a Holocaust of such proportions and still do nothing. So many, even to this day, refuse to believe and continue to deny the facts; deny the truth and claim ignorance. The sad reality is the Holocaust did occur and sadder still is the fact that all saw what was happening and few had the courage to step forward and make any attempt to stop it or even say "This is wrong." "'The Holocaust' or 'Shoah' refers to the systematic annihilation of six million Jewish people by Germany's Nazi regime over the period January 30 1933 to May 8 1945." (Overview, undated) In examining the history of the world, there have always been instances of hate and persecution, not just against the Jewish people, but against many different groups of people. The Holocaust was, however, unique in that never before and never since had there been such a systematic attempt to anneliate an entire population of people by a sovereign nation. Although during the period the Jewish people were not the only group targeted for destruction by the Nazi regieme; the list also included "Gypsies, homosexuals, political dissidents and the intellectually and physically disabled" (Overview, undated); this period will always be remembered as the attempted decimation of the Jewish population. To fully examine what was known and understood by the German people during this period and in an attempt to understand how and why it occurred, we need to look to the past and first examine the era predating the Holocaust. Events do not occur independent of one another. Therefore, to see how this occurred, why it occurred, and why the German people and the world stood by, we first need to examine the culture of the period leading up to the Holocaust. Pre 1933 Jewish people have been living in Europe for over 2000 years. Throughout their history as a people, there had always been periods of persecution and hatred. "The place of Jews in the wider society of Europe had always been characterised as a kind of exile. Certainly Christian Europe saw the Jews in their midst as rebels against their 'true' religion, responsible for the death of Christ and generally as an evil presence." (Jewish Life, undated) There have been previous instances where the persecution of the Jewish people included being confined to ghettoes, wearing distinctive markings on their clothing and other forms of degradation commonly associated with the Holocaust; however, the scope and magnitude of that period had never come close in comparison. Prior to 1933, the Jewish people living in Germany had begun to feel increasingly that they were becoming a part of mainstream society. The post World War I era, saw a real integration of the Jewis

Balancing school work while maintaining full time employment with Essay

Balancing school work while maintaining full time employment with Wellpoint - Essay Example Now we should distribute the remaining 9 hours. It is quiet important to set clear priorities and outline a strict schedule. Workload is different in different semesters, but nonetheless, it would be better not to delay the tasks. On average for the beginning of the learning process 3-4 hours (for example, 6:15 pm-9:15 pm) a day may be a sufficient term. Most likely it engages in the evening (for example, Tuesdays and Thursdays) that unfortunately will affect the efficiency of employment, but to work a little every day is much easier than to deal with the whole information during twenty-four hours. This time on Monday, Wednesday, Fridays, plus weekends we use for revising the material. Of the remaining hours, two of them will be spent on â€Å"work-home† way and the associated shopping. If you do not cook at home, then 1.5-2 hours will be enough for taking meals. Half an hour will be taken for the procedures which you could not refuse in any case, for example, taking shower. The rest hours will be used for the family needs and force majeure during the week. So, the week time would be divided nearly like

Agora Company Essay Example for Free

Agora Company Essay Bangladesh entered the supermarket era on August 24, 2001 with Rahim afrooz Superstores Ltd. launching Agora, a retail chain superstore in Bangladesh, introducing a new way to shop. The company has already opened four outlets Rifles Square, Gulshan Avenue, Maghbazar and Mirpur Zoo Road in Dhaka and many more are in progress in Chittagong and other cities of the country. The superstores are open from 9 am to 8 pm every day. Rush of customers is experienced in the morning and evening. Most of the employees of Agora are young and well-educated, some with Masters and MBA degrees. Agora superstores are currently focused in food retailing, ranging from a wide variety of fresh vegetable, fruits, meat and fish to grocery, bakery, dairy, personal and household products. Agora provides its customers with guaranteed quality and freshness. It carries more than 30,000 varieties of products and has plans to expand its product portfolio to carry other ranges of consumer products in the coming years. It aims at building a chain of more than 40 superstores by year 2010.Other supermarket brands have since emerged but Agora continues to be the leader and trendsetter. Agora has been the venue of launching of Thai products, which have by now become commonplace. Californian apples were launched here as have been Agora buys products direct from the growers, which benefits the latter as well as the customers. The products are procured under the direct supervision of its officials who maintain strict procurement and marketing standards. Products on the shelves are regularly monitored for expiry dates. Australia‘s red apples, and crystal products from France were unveiled here. Unilever chose to launch L‘Oreal range of cosmetics at Agora superstores. The big-sized ‘Boroi’ so common in the market was launched here. Recently the scientist behind the cultivation of Strawberry in Bangladesh launched the delicious fruit at Agora. Over 8 million have purchased products at Agora since the opening of Agora‘s fist superstore, with 2,000 customers using the Agoras every day on an average. Rifles Square and Gulshan’s upper markets pull more crowd than the other two. Customers prefer using both cash and credit cards. Agora constantly launches attractive promotions like Bazimat, Value Week or Super Value Offer or Diamond Ring Offer. The promoter of the Agora project, Rahim afrooz, is one of the most respected companies in Bangladesh manufacturing and marketing stored power systems for the automotive industry. All of Rahimafrooz‘s activities are in the service sector,  focusing on consumers, an official of Agora‘s operating company Rahim afrooz Superstores Ltd., said. The Agora project was a ground-breaking project that underlines the potential for harnessing the latent market in Bangladesh, said an executive of a leading corporate house adding, they have produced a service offering of inter national standard Agora is the largest retail superstore in Bangladesh. Agora‘s interior is similar to most supermarkets in design and layout due to trends in marketing. It produce tends to be near the entrance of the store. Various kinds of products and services are sold (at least 2500 products and services). Milk, bread, and other essential items are located in the rear and other out of the way places. This is purposely done to ensure maximum time spent in the store, strolling past other items and capitalizing on impulse buying. The front of the store or Front-End is where one might find point of sale machines or cash registers. Agora has plans to implement self-checkout devices in their stores in an attempt to reduce labor costs as well as bringing complete customer satisfaction. Understanding the historical context from which some of todays organizational structures have developed helps to explain why some structures is the way they are but Agora using a structured which is more horizontally capitalizing on the innovativeness of their employees. Part of the reason, as this section discusses, is that organizational structure of Agora that has a certain inertia —  the idea borrowedfrom physics and chemistry that something in motion tends to continue on that same path.Because of this unique management process they have become the leading superstore in theBangladesh. The managers of Agora have to make decisions as they develop an organizational structure,although they may not be explicitly aware of these decisions. Agora is synonymous with marketat low prices and name brand quality products. The company basis of success and foundationscannot be credited to the current management. Agora formula for success simply put is theirrelationship with customers, employees, and technology that assists in forming relationships withtheir suppliers; places Agora as the top discount retailer, history-development, and Growth SamAgora to become the top discount retailer Competitive Advantage of Agora: Agora marks a turning point in the concept of retailing in Bangladesh. From the very beginning of its operation since 2001, the super-market chain store has put the convenience of its target consumers the middle and higher middle class, foremost in devising its marketing strategies. Agora attempts to maintain an image and atmosphere that is consistent with its pledge for quality and customer satisfaction. The stores occupy very large premises at expensive areas of the city and offer a wide assortment of food stuffs, daily house hold items and durables that would mostly appeal to its target population, Unlike, many such large stores, Agora tries to remain ahead of its competitors by sponsoring innovation of local innovations. Agora advertises through newspapers and billboards a very selective approach as it does not target the mass but mostly those living in close proximity to the store. The logo â€Å"Agora†- in English-points to the importance of the image factor, which is important to their promotional strategy adequate car parking space for congestion free shopping Air-conditioning and child’s play area and other amenities, are provided to increase the comfort of shopping. Although Agora is at a very early stage in its life, the management is at present following a very cautious marketing strategy. The overall 10% annual sales growth offer a reflection to the potential of Agora to attain its long term objectives of becoming the market leader in the retail industry. Near future sustainability of the competitive advantage: Agora is currently charging maximum retail price that is given to it by its suppliers. The prices are congruent with that of the rest of the market. However, the management has plans to offer prices lower than the ones offered by the competitors in the market.

Cultural Impact of Hinduism in India Essay -- Cause Effect India Essay

Cultural Impact of Hinduism in India Huge population, pollution, peace, snakes, saris, dance, curry, and religion are probably the most popular words that come up when we think about India. India is a well-known country. Although it is a relatively poor country, it has a rich and diverse culture. India is populated by approximately 953 million people. It has been a home for many religions, including Hinduism, Buddhism, Sikhism, Jainism, Islam and Christianity. The first four mentioned above originated in India (Finegan 151). Seventy percent of the populations are Hindus. In fact, Hinduism is the oldest and third largest religion in the world. Hinduism has deeply influenced Indian society, for several reasons: it has a long history in this place, it is related to the social status of Indians, and it is integrated with the cultural aspects in India. Hinduism has faith in the deity that is visualized in a triad. They are Brahma, the creator; Vishnu, the preserver; and Siva, the destroyer. The article about Hinduism in the www.religioustolerance.org states that there are thousands of gods that Hindus believe, but generally there are two major sects in Hinduism; the Vaishnavaism – esteems Vishnu as the supreme god, and Shivaism – esteems Siva as the supreme god. Like other religions, Hinduism has books that give its followers directions for living. They are the Vedas and Upanishads, and epics such as Mahabarata, Ramayana, and Bhagwad Gita. The Vedas is the most fundamental book for Hindus. It was dictated by the god Syva's son, named Ganesha. In Hinduism, the basic goals of life called purushartha or "The Four Ends of Man," include dharma (acting righteously and fulfilling one's duties), artha (money, prosperity, or wealth... ... Because of its long tradition, its links to social status and its integration with cultural activities, Hinduism has had an enormous influence on Indian society. It is not only a religion, but also a way of life for Indians. Works Cited Chopra, P.N., ed. Religions and Communities of India. Atlantic Highlands, NJ: Humanities, 1982. "Culture". Welcome to India (1999). 8 Mar. 2000 <http://www.welcometoindia.com/home.html>. de Bary, Wm. Theodore, ed. Sources of Indian Tradition. New York: Columbia UP, 1960. Finegan, Jack. India Today! St. Louis, Missouri: The Bethany Press, 1955. "Hinduism". Religious Tolerance Organization (1999). 8 Mar.2000 <http://www.religioustolerance.org/hinduism.htm>. Sharma, Arvind, ed. Our Religions. San Francisco: Harper Collins Publishers, 1995. Weber, Max. The Religion of India. Illinois: Glencoe, 1962.

BPR and Enterprise Systems

Some of the factors that a process engineer should take into consideration when designing a BPR project includes the following; first of all the project engineer should consider developing a decision making framework, which should be relevant at the very initial stages of the project in relation to the project requirements and objectives as well as goals. The framework is the most important tool, which will be used through the whole life of the project.This factor is unique to the BPR projects as it is not taken into consideration in establishing the ERP projects (Portougal and Sundaram p13-150). The second factor is the recruitment of recognized individuals, who should be recognized persons from the various departments that they represent. These leaders will be required to participate in the various aspects of the project, especially the selection and implementation phases of the project.This is important as it will encourage free flow of information in carrying out the projects. Th e third factor is that, the engineer should take into consideration to the project management as well as planning measures, to ensure that innovation advances are encouraged in carrying out the project as well as avoid unnecessary project expenses (Harmon, Rosen and Guttman, p52-67).The fourth factor the engineer should consider should be the use of consultants as, well as the decisions of the peers where a given proportion of the project is assigned to the outsiders to encourage the application of new knowledge skills which will improve the project. Finally, among other considerations the project engineer should consider developing a kind of special office environment which will be deciced to the project team.So as to improve on the performance of the project, the engineer should consider the training programs which will enable the project team members to improve on their performance skills. Some of the factors that are considered to be unique in relation to the BPR projects, when considered with the other projects are that the process is carried out as a continuous process, whereby evaluations are carried out on a regular basis to improve on the areas with display some forms of difficulties (Portougal and Sundaram p13-150).Some of the problems encountered while undertaking the BPR projects include the organizations failing to offer the necessary support in carrying out the projects; many of the projects fail to take off well in cases where the organizational resources are not dedicated in carrying out the projects. In such situations, the management of the project does not carry out strategic planning activities, which will seek to establish the market focus for their project.In relation to that, the project may have been initiated by the wrong people or in the wrong department in the organization, which does not initiate the management of the organization to dedicate its resources as they feel they may lose in the process (Harmon, Rosen and Guttman, p52-67) . The other difficulty experienced in carrying such kind of projects is that the work groups, which are involved in carrying out the project activities lack inspiration, as well as innovation tactics in carrying out the projects, and this are the most important requirements for the success of the projects.This can be caused by the management of the organization as well as that of the project injecting too much pressure on the project members, and also the participants would lack the needed knowledge and skills to carry out the project activities. On the other hand, there are problems in cases where underestimations are made in relation to carrying out the project activities. In any BPR project, there is usually social career as well as the procedural dimension which need to be carried out to ensure that the project is successful.The problem in this area arises as to the management of the human aspects, which involve change that is usually comprehensive to manage as compared to other environmental changes (Portougal and Sundaram p13-150). To address the issue of support from the organization when carrying out the BPR projects, there is need for the management of the organization to come up with ways in which they allocate the resources of the company towards the projects by developing budgets before the projects are implemented.So as to ensure the project members will carry out their project activities well, the training programs should be used to initiate competency in the project members. To improve their morale to work, they should be compensated according by initiating a number of remuneration packages that will be of benefit to the project members. Considering that the management of change is an issue in carrying out the BPR projects, it is important for the management of the organization to initiate flexible management structures, which would initiate a culture of change within an organization before the projects are undertaken.In doing so, the project me mbers will find it more ease to adapt to changes in the project activities, as they will have been used to a culture of change (Langer, p268-230). Given that most of the projects fail as a result of inefficiencies in the management functions, the is need for the management of the organization and that of the project to carry out strategic management activities before and as they carry out the project activities. This is to ensure that the uncertainties in the future of the project are dealt with in a more efficient way.The advantages of carrying strategic planning activities is that they enable an organization to handle its strengths and weaknesses as well as the emerging business opportunities at the market place and in that way could be able to come up with effective strategies. This will enable the project management team and the organization to utilize their potential in achieving project success with the limited resources (Harmon, Rosen and Guttman, p52-67). In carrying out BPR projects they are usually a number of tools that can be used in carrying out the requirements of the project.One of these tools includes the use of the IT architecture. In using this instrument a number of packages have been developed which could enable the user to carry out the different aspects of the project, which include process analysis to redesigning as well as project modelling. The tool enables the organization to determine the difference between the level of work required to be carried out in a given project, and the ways in which the difference can be narrowed so as to achieve the objectives of the project.Despite the tool being useful to the organization, it seems to a complex technique in carrying out the project activities and sometimes could act as a hindrance to the various project activities, which could affect the general results off the projects. The challenge which comes from the use of this tool is that it demands that the decisions of the project needs to be m ade early enough, so as to make the necessary adjustments as the project progresses and within a limited time period (Langer, p268-230).So as to deal with this major challenge in the use of the IT architecture, there is need to simplify the technique so as to enable the project members to implement its use with ease. In addition to that, early planning measures need to adopt. Some of the common goals that are aimed at in carrying out the BPR and enterprise systems involve; analyzing as well as suggesting ways in which the organization can be able to improve on it most critical business activities, which form part of the organizational structure.This is all intended at increasing the general performance of the organization, so as to create value for the various stakeholders of the organization (Langer, p268-230). The second most important goal relates to the successfully coordinating the various resources of the organization such as its hardware, software and many others so as to mak e them be in line to the organizational culture thus achieve an optimally functioning organization system.Some of the similarities between the BPR and the enterprise system are that, they both are focused towards initiating change in the organization, which will eventually improve on the performance level of the organization. The main difference between the two approaches is that the process orientation in the two is totally different. In BPR, the manner in which change is initiated is through innovations and also encompassing of knowledge which has been used in the past, whereas for the enterprise approach such measures are not taken into consideration (Langer, p268-230).BPR is considered to be more suitable especially if it is done in appropriate manner in carrying out organizational change, which is one of the ingredients needed to create value for the customers. On the other hand, the BPR projects can involve the customers in initiating the creation of value thus end up engaging the organizational members in activities that will seek ;to establish a competitive advantage for the organization (Harmon, Rosen and Guttman, p52-67).The enterprise system is more suitable in situations where trade offs need to be made between the various project techniques that need to bring about change in the organization under various situations (Harmon, Rosen and Guttman, p52-67). References Portougal, V, Sundaram, D. Business processes: operational solutions for SAP implementation. Idea Group Inc (IGI), 2005. Harmon, P, Rosen, M and Guttman, M. Developing E-business systems & architectures: a manager's guide. Morgan Kaufmann, 2001. Langer, A. Analysis and Design of Information Systems. Springer, 2007.

Information Sysems

Use of Video Conferencing to gain competitive advantage in New Bank New bank can make use of video technology to connect customers with the right experts in a short span of time to provide quick and personalized service on-demand. Most banks worldwide are in a nascent stage of using video to carry on various businesses with their customers remotely; hence New Bank can take advantage of this. Through video-enabled web conferencing or branch office video conferencing the bank can conduct high risk, high return businesses of discussing purchase and sell of stock, selling mortgages, structuring investment portfolios and advising on loans.Advantages of adopting video conferencing in New Bank (Drivers) * Optimization of the cost/lemon ratio Cost income ratio is the standard benchmark of bank efficiency. In some cases, bank balance sheets and cost income/ratio are in an unhealthy state such that reducing cost whilst increasing revenues becomes critical. In this regard, video banking will he lp in reducing cost/income by decreasing branch banking headcount and improving revenues effectively. * Integration of disparate business processes Video technology paves way to integrate the disparate processes in the enterprise ND bring synergies between business teams across geographies. Real-time remote access Video conferencing enables real-time access to expert bankers located remotely. This then improves the quality of interoffice interactions. * Value to customers Video technology implemented in retail branches can provide high value product information to customers. This decreases turnaround times for closure of customer queries. * Enhancement of branch banking interactions Video conferencing allows expansion of video across branch networks helps information dissemination and cross selling. Visual Connect Video conferencing is used to connect customers with product experts when selling higher margin products.This then allows wealth management experts to maintain visual cont act with clients spread across the branch network. Examples of real life scenarios of video conferencing * Video teller technology in retail banking This is ideal where financial organizations seek to offer personalized transactional services to customers more flexibly and its benefit is that, it optimizes branch resources by focusing on higher value, non transactional advisory work and permits a eider range of services at branches and unstained locations. Social Media Innovation This is ideal to support a virtual branch online to support enquiries regarding advice on mortgages, foreign exchange and setting up payments. The merit of this is that it helps in providing personalized services to the customer and enhancing customer relationship. 2. Use of automated call centers in New Bank to capture competitive forces New Bank can adopt automated call centers as a meaner for cutting costs and improving transactions from high touch, high cost, traditional branch banking channel.This then allows branch employees to concentrate on revenue generating activities. Additional benefits for using automated call centers include: * The creation off comprehensive view of each customer's profile to understand his or her needs. * The standardization of the sales process to maximize the use of customer information in sales. * The upgrading of the personnel's skills so they can satisfy the customer by offering the right products and services. This allows the recognition of productive staff with the facility to monitor operator productivity.

6 Reasons Why Your Company Is Not Your Friend

6 Reasons Why Your Company Is Not Your Friend We all want to believe that the company we work for has our best interests in career development at heart. We want the company to be our friend, our rock, our resource. We want trust. But the truth is, when it comes to your company, you are the resource. And the only thing you can really trust is yourself. There are some rare companies out there that truly care about their employees. Yours might be one of them. That doesn’t mean you can let your guard down for any length of time. Loyalty used to be an important thing, but as employee tenure at different jobs has shrunk from long-term to medium-term and even shorter, and as layoffs and cutbacks become more common, you’ll have to look out for yourself.Here are a few reasons to help convince you to remember you are number one.1. Loyalty is a joke.Imagine this scenario: you work late, come early, put in all the extra time and effort- thinking that will be rewarded. Then the wind changes and you’re tossed out on your very loyal rear end. Your employer gets to walk away thinking itself a shrewd and prudent business, and you’re left devastated. You should have kept your eye on the ball.2. HR is likely not there for you.You may think Human Resources are there for you- to help you, protect you. Think again. HR is really a mechanism to handle paperwork and payroll- and sometimes training or morale-building- so managers can concentrate on their own work. And though they are there to try and settle disputes, they will side with the company every time. They’re paid by the higher-ups, remember. Not by you.3. You never know when†¦A layoff or a merger or even just a wholesale staff-culling might be just around the corner. Don’t stop looking for a job just because you found one. Keep your feelers out there. Keep a few opportunities on your back burners at all times. You’ll never know when you might need one.4. They need you more than you need them.This may seem contradictory , but if you keep this mindset, you’ll be able to adapt better when things go awry. If you get stuck in a position and you start feeling desperate- and scared you might not be able to find another job quickly- then start looking to build your confidence and flexibility back up.5. You’re never valued enough.Again, there are outliers here. You might be valued every bit as much as you should be at your current job. But if you aren’t- and you start to feel as though you’ve faded into the wallpaper, or worse, you’ve become a doormat, remember that you should be looking out for you. Find yourself a better opportunity and make a change.6. Opportunity doesn’t knock often.If you’re so loyal that you find yourself passing up opportunities because your boss â€Å"needs† you or your company can’t do without you? Danger sign! Of course they need you. But you are almost always replaceable. And they will remember that when convenient f or them- and most likely inconvenient for you. Make your path your priority instead.Loyalty can cloud your perception of how things are going in your department. Don’t let it. Keep your eyes open for signs that your company is imploding. Get out with the first rats, rather than the ones that go down with the sinking ship.

With Funny Quotes, Selfie Addiction May Not Be Such a Bad Thing

With Funny Quotes, Selfie Addiction May Not Be Such a Bad Thing If you havent already joined the selfie brigade, you are missing something. Even as we speak, selfies are being clicked and uploaded on every possible social networking sites such as Facebook, Twitter, Instagram, and Tumblr. According to some surveys, over 1 million selfies are uploaded each day! And the number will continue to increase, as more and more people get tech savvy. Who Are These People  That Are Clicking Selfies? Who isnt? Right from your neighbor to Michelle Obama, to the Pope... everyone is clicking selfies. And why wouldnt they? It is fun to pout and pose in front of a camera, and show your flattering side without being self-conscious. With the availability of various apps in the market, you can enhance your appearance to give Angelina Jolie or Daniel Craig a run for their money. Selfie addicts often go through great pains to get the picture perfect. Many take multiple pictures until they zero in on the right one. Some go to the extent of clicking over a hundred images until they get the right pout. Selfies Are Not Just to Pout and Shoot; They Make a Statement I wonder what would Freud have to say about this new self-obsession that has caught on. Is this a narcissistic trend? To a conservative thinker, it might very well seem like a bit of self-obsession. While old school preaches humility, the new generation wants to flaunt and flash with  abandon. The youth has higher self-awareness, and they dont bury their head in the sand. On the contrary, selfies are the right instrument to make a statement. You can portray yourself in various avatars. Selfie Culture May Not Be So Bad After All Are you worried that your teenage son is growing up to be a selfie addict? Do you worry that this overbearing trend of exhibitionism  is eroding social values? Well, lets get real. This is the age of information technology, where you communicate in split seconds. Even as you read this, millions of  bytes of data are being exchanged, ideas germinated, trends created, and new business plans chalked out. Should we not board this gravy train? That said, selfies are a reflection of the changing times. Selfies document the phases of a persons life. Its like keeping an online picture book; except that you allow the world to have access to it. If selfies are created aesthetically, they can tell a story. How to Crack People Up With Your Selfies Nobody wants their selfie to go unnoticed. While going topless may not be your best bet to grab eyeballs, you can try something else instead. The next time you post your duck face, splash a funny quote right across the image. Now, youve got a winner! Who wouldnt want to smile at your selfie when they see your devil-may-care attitude? These funny quotes for selfies are just a beginning. As you get better at this game, you can create your own funny selfie quotes. You can also create cool profile quotes with your selfies. Cute profile quotes will make your selfies  popular. My formula for success is rise early, work late, and strike oil.

Planning Group Policy Software Deployments Assignment

Planning Group Policy Software Deployments - Assignment Example And as the systems advance, so do their working limits. 1. Efficient Installation of Software Using Each Phase of System Development Life Cycle A software installation for the security of Intellectual property is an uphill task in lieu of the complexities associated with the installation phase. System administrators are normally expected to be literate about the software and know what they are doing and thus most often no restrictions are imposed even by the most protected systems during software installs. To perform new software installations for several hundred users at a Californian firm as a junior network administrator, the problems and ambiguities faced during the installation phase cannot be over looked as they can stream in to extra costs. The threats imposed by the installation can be governed if certain strategies are employed at execution phase which includes assurance of no interference between the processing of un trusted/new software and existing packages, restriction o n the execution of new/un trusted software’s access to the operations other than that of the sand box and new/ un trusted software should be easily uninstall able if the need persists (Sun, Sekar, Liang, Venkatakrishnan, 2009 (Bender RBT Inc., 2003) (Eric Chien, 2005) (Ke Min Gu, 2009) (Russ Johnson, 2000) (Abbas Rajabifard, Ali Monsourian and Ian Williamson, 2004)). For the efficient installation of software at controlled costs and keeping in view the above requirements of maintaining a control on installation phase, System Development Life cycle (SDLC) has to be incorporated. It finally is a solution introduced by software engineering that has been evolved from the understanding of improvement needed in the development process of creating system. It basically is an abstract model that describes the stages involved in project management as it paves the methodology right from the beginning of suitability operations to the overhauling of complete performance. It is based upon the objectives of ensuring the delivery of high quality systems, strong management and control systems for projects and capitalizes on the system staff for productivity and efficient yield (Bender RBT Inc., 2003). It comes with guidance and instructions for how to install it, staying in line with its objectives of system security. It offers a very user friendly installation that can be of great help for the junior network administrator as it has the ability to support many different kinds and scopes of systems and projects, providing support to the incorporation of technical activities, providing support and coordination for all of the management activities and being user friendly and highly useable. In general, System Development Life Cycle (SDLC) has seven phases. As a Californian firm Administrator, I can incorporate them for the safe and low cost working of my systems. 1. Conceptual Planning: It is the first step to guarantee end state solutions for user’s requirements. I t assesses the expected cost and risks, project feasibility, needs for the enhancement of the system and different project planning advances s are discussed. Two major parties designated during this phase of SDLC are System Support Agent (SSA) and System Development Agent (SDA) which are updated through the system’s cycle. 2. Planning and Requirements Definitions: After the Californian firm’s Information Technology administrator has assessed the feasibility of the project

Hospitality and Tourism Essay Example | Topics and Well Written Essays - 2000 words

Hospitality and Tourism - Essay Example is evident that the business world comes with many uncertainties and therefore, gaining knowledge and information is a way of creating a competitive advantage. In this way, an important feature in the modern hospitality and tourism industry is the understanding of new techniques and procedures through staff training. Training and orientation is the work of the Human Resource Management (HRM) as a way of enhancing employee performance, while putting their expertise to good use as well as specialization in their job. It is therefore, important to understand the significant of personnel training as well as orientation in hospitality and tourism industry in a bid to enhance performance (Barrows and Powers, 2008). The drastic changing world of business requires making use of human capital to enhance performance in order to achieve the organizational goals. The human resource manager in the hospitality industry should understand the various changes in globalization, technological advances, staff diversity, shortage of labour, and employee involvement among others (Gonzà ¡lez and Tacorante, 2004). Training and nurturing employees is a concept that cannot be undermined by the human resource because it adds knowledge and power to become successful. New employees in hospitality and tourism sector need training to understand their duties and the existing employees need more knowledge to comprehend the changes in this sector. It is evident that thorough training exposes an employee’s competencies and behaviours to perform better (Ahammad, 2013). The many changes in technology, complex business systems, and uncertainty in the business world, call for more knowledge and new skills. In essence, (Gazija, 2011) argues that the hospitality and tourism industry witness mass production and generation of different products or services and customers are especially selective when purchasing them. In this way, this new demands in the hospitality industry need new solutions and wide

The history of surgery Essay Example | Topics and Well Written Essays - 750 words

The history of surgery - Essay Example In ancient Greece, surgery was also performed in different ways. The Greek developed various tools and equipment that they used during their surgery processes. This was owing to the fact that they had an easy access to materials such as Iron. The Greek performed various surgeries in order to cure patients from different health complications. For instance, the Greek would undertake different forms of amputations on people. They would also drain the lungs of people, in case these suffered from pneumonia. In addition, the Greek bleed their patients, as well as set the patients’ bones. These processes can be considered to crude today. However, the Greek only turned to surgery as the last resort in order to save the lives of their patients. In the middle ages, the Arabs the Arabs based on the medicinal practices of the Greek in order to develop their own medicine. Nonetheless, this helped the Arabs to become supreme physicians during this age. For this reason, Baghdad was rose to become leading medical and drug centre in the whole world. The Arabs contributed highly to the aspect of drug making. They also used various plants that were believed to have medicinal value. With regard to surgery, the Arabs utilized specific medicinal plants, which had the capability of acting as anaesthetics during the process of surgery. For all patients that were to undergo surgical processes, the Arabs ensured to make them drink anaesthetic mixtures using the anaesthetic sponges. There were diverse procedures in the surgery process in the Arab world. For instance, the Arabs administered sedatives on patients before having them operated. In addition, for those patients that were to undergo amputation, the Arabs offered them to drink diffe rent types of mixtures that acted as sleeping

Cloud Based Customer Relationship Management Marketing plan of Starbucks coffee shop

Cloud Based Customer Relationship Management Marketing plan of Starbucks coffee shop EXECUTIVE SUMMARY This report looks at the Marketing plan of Starbucks coffee shop, and its contribution to the success of company. Formation of successful marketing plan is the key point for a company to gain the competitive advantage over its competitors. The marketing plan evaluates the strategies currently adopting by the company. But the main theme of this report is to focus mainly on company marketing strategies, such as SWOT Analysis, Ansoff Growth Matrix, Boston Consulting Group Matrix, 4s, company short term goals, objectives, and how it can be successful in the future. COMPANYS INTRODUCTION: Starbucks Corporation is a dominant multinational coffee and coffeehouse chain company based in the United States. Starbucks is the largest coffeehouse company in the world with 8,505 company-owned and 6,505 licensed stores in 42 countries, making a total of 15,011 stores worldwide. Starbucks sells drip brewed coffee, espresso-based hot drink, fruit bottled, coupled with sandwiches, pastries, snacks, salads, soups, other hot and cold drink. Core competency of star bucks: To summarize, Starbucks has a high reputation for quality because of the following: The company goes to extreme lengths to buy the very finest Arabica coffees available on world markets, regardless of price. The companys freshness and quality are legendary. Beans that are held in bins for more than a week are donated to charity. Every piece of coffee-brewing equipment that is sold has been tested and evaluated. Each Starbucks employee is extensively trained to ensure that customers receive knowledgeable service. Mission Statement: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six Guideline Principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standard of excellence to the purchasing roasting and fresh delivery of our customer. Develop enthusiastically satisfied customer all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success. Starbucks has the following core values: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Market Demographics: The profile for the starbucks customer consists of the following geographic, demographic, and behavior factors: Geographic: The geographic survey may include the identification of total number of population, in society and total number of target customer in which you are operating (Lanchester, Massingham, Ashford 2002). The immediate geographic target market for starbucks is the total population of the UK which is 60,776,238 approximately. The specific targeted market of Starbucks is mostly the students of schools, colleges, and universities. Demographics: Male and female. Age below 40. This age range draws off a combination of university students and locals within the society. Have (or are getting) a college education and some with graduate degrees. An income over  £457 per week (except the students who earn far less but have a decent amount of disposable income). Non-conventional customers. Psychographic: The people who want to enjoy a totally different coffee experience, they go to starbucks as it is positioned a completely different coffee shop. MARKET NEEDS: Starbucks is providing with a wide range of high quality coffee and snacks options to their customer. Starbucks seeks to fulfill the following benefits that are important to their customers: Selection: A wide range of coffee and snacks options that is unavailable at the larger, dominant coffee chains. Accessibility: Almost all types of coffee are available from starbucks centrally located storefront. Customer service: The patron will be impressed with the level of attention that they receive. Competitive pricing: Prices of all range of coffee and other stuff will be priced competitively relative to the competition. SITUATION ANALYSIS OF STARBUCKS: The company situation analysis is used at the business level to determine the strategic issues and problems that need to be addressed through the next three steps of the strategic planning process. Starbucks has own very good different kinds of strength to dominant in this industry make it to differentiate to others one in this market. This are the strength, those help starbucks to achieve their targets and desire goals. These are the stratbucks some important characteristics or strengths. STRENGHTS: Strong Brand Recognition Large retail distribution system Quality product Extensive product list Good supplier relationship Strong financial history Strong human resources WEAKNESSES: Even though starbucks posses a number of strengths but it also has some weakness too. starbucks needs to overcome on and deal them for remaining the top position in this competitive market. These are the s following list of starbucks weaknesses: Dependence on single source of business income Prices high relative to competition Strong dependence on suppliers Merchandise sales in stores SWOT ANALYSIS FRAMEWORK OPPORTUNITIES: It is a fact that every company who enter in the market must has different kind of opportunities prevail in market. This is the important, how to recognize and make to strategy to acquire them, acquiring these opportunities is called success of company . Starbucks can more successes in market if they will be able to act upon theses opportunities accordingly. The following new opportunities can help starbucks to success more in the future in the way of their business. Expansion into overseas markets Expansion into untapped U.K and worldwide markets Expansion of brand name into new products or business lines THREATS: Nobody knows about tomorrow. Especially for nowadays circumstances, world is changing dramatically. Some new threats are prevailing in the market with full swing of their effectiveness. Despite the fact of strong position of strabucks in the market, he still need to keep eye on these threat get strong positioning and branding. These are the list of some very common internally and externally threats. Economic conditions may make consumers unwilling to pay high prices Political conditions abroad may limit expansion Increasing competition in coffee market May be reaching saturation point in some U.S markets Increase prices of raw material for coffee and other stuff BOSTON CONSULTING GROUP (BCG) MATRIX: The Boston consulting Groups growth-share matrix, developed in the early 1970s, probably became the most popular management technique ever. The vertical dimension is th growth rate of the market, which is used by the BCG as a proxy variable for market attractiveness. High-Growth markets are assumed to be more attractive because, being competitively non zero sum, market share gains are often more easily obtained. Also market share gains in a growth market will be worth more in the future as the market develops. The midpoint between high and low market gtowth is In the BCG matrix, star quadrant is the most dominant place where the companies enjoy the high market growth and high market share. Thats why every company wants to stay in star quadrant. As STARBUCKS coffee shop is the renowned coffee chain in the world, thats why it clearly lies in the (STAR QUADRANT High Growth + High Share) because the annual sales of the company in last financial year 2007 are US $ 9.411 Million, moreover the coffee shop enjoying the highest market share as well in the coffee industry. ANSOFFS GROWTH MATRIX: The product-market matrix proposed by ANSOFF, provides a useful framework for considering the relationship between strategic direction, and marketing strategy (Brassington Pettitt 2006). The four-cell matrix shown in the figure considering various combinations of product-market options. Each cell in the Ansoff Matrix presents distinct opportunities, threats, resources, requirements, return and risks. Market expansions means selling more of the existing products to new markets, which could be based on new geographic segments or could be created by opening up other new segments such as age, product, usage, lifestyle or any other segmentation variables (Brassington Pettitt 2006 p 955). In the ANSOFF growth matrix, the STARBUCKS coffee shop lies in the (MARKET EXPENSION Existing Product + New Market), because company is making very good profit in almost every coffee shop in different location of the world. Expending its coffee market in Middle East, and Asia could be very helpful for the companys profit because there is huge potential for the coffee market as there is no famous coffee shops in that part of the world. Just like recently they have opened their two coffee shops, one in China and other is in Kuwait. MARKETING MIX STRATEGY FOR STARBUCKS: In order to make appropriate strategies for gaining customers preferences and their loyalty, we need to understand as to how STARBUCKS Marketing Mix or 4 Ps have enabled the company to achieve superior customer satisfaction, and also in building a long-term relationship with its customers. The issue is not whether there should be four, six, or ten Ps so much as what framework is most helpful in designing marketing strategy. Just as economics use two principals concepts for their framework of analysis, namely Demand, and Supply. The marketers see the four Ps as a filing cabinet of tools that could guide their marketing planning (Philip Kotler, 1999 p 96). Following are the some recommendations for STARBUCKS in relation with marketing mix: Frame Work of marketing Mix PRODUCT: Typically, the marketing mix stars with product p. the heart of the marketing mix, the starting point is the product offering and product strategy. It is hard to design a place strategy, decide on a promotion campaign, or set a price without knowing the product to be marketed. The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image value, and many other factors. A Starbucks coffee has many product elements: the chocolate itself, a fancy gold wrapper, a customer satisfaction guarantee, and the prestige of the Starbucks coffee brand name. We buy things not only for what they do (benefits) but also for what they mean to us (status, quality, or reputation). Products can be tangible goods such as computers, ideas like those offered by a consultant, or services such as medical care. Products should also offer customer value. Decision that address the new product development process(innovation management), licensing strategies with potential partners, intellectual property rights, services provided to augment the revenue stream from base products product name/brand decisions ,development of complementary products by partners, creation of industry standards, packaging, and so forth, the critical need is to develop a stream of products with the right set of features to satisfy customer needs in a compelling yet simple fashion.( jakki j. Mohr, Sanjit Sengupta, Stanley Slater,2000, p7) In Starbucks they made purely their products to satisfying the needs of the customer, and they made coffee with the finest coffee ingredients of the world. The different range of coffee and snacks offered by STARBUCKS are as follow: ESPRESSO: Coffee Latte Cappuccino Vanilla Latte Coffee Americano Espresso COFFEE HOUSE FAVOURITES Caramel Hot Chocolate Coffee Misto Classic Hot Chocolate Signature Hot Chocolate Freshly Brewed coffee FRAPPUCCINO: Cinnamon Dolce Java Chip Espresso Coffee Caramel SPRING FAVOURITES: Cinnamon Dolce Latte Caramel Macchiato PRICE: decisions that establish price points for the company products, and address issues related cost to produce/manufacturer the good, margins along the distribution channel, competitors prices (pricing relative to a specific firm market position), customer value, total cost of ownership for the customer, price for product bundles, and profitability.( .( jakki j. Mohr, Sanjit Sengupta, Stanley Slater,2000, p8 ). Price is the only element of the marketing mix that produces revenue, As such; it serves a tactical as well as an economic role for an organization 9Holloway and Robison 1995). The price charged sends many signals about the likely value of the product being offered and, as such, must be commensurate with the quality of experience, Starbuckss product prices are relative high than others, because they target those people of society who give the preference on quantity. Following are the some prices of STARBUCKS famous products: ESPRESSO: Tall Grande Vent Coffee Latte  £2.05p  £2.40p  £2.65p Cappuccino  £2.05p  £2.40p  £2.65p Vanilla Latte  £2.35  £2.70p  £2.95p Coffee Americano  £1.75p  £1.90p  £2.05p Espresso  £1.20p  £1.40p  £1.55p COFFEE HOUSE FAVOURITES Caramel Hot Chocolate  £2.90p  £3.25p  £3.50p Coffee Misto  £1.95p  £2.35p  £2.55p Classic Hot Chocolate  £2.20p  £2.50p  £2.80p Signature Hot Chocolate  £2.65p  £3.00p  £3.25p Freshly Brewed coffee  £1.65p  £1.75p  £1.90p FRAPPUCCINO: Cinnamon Dolce  £3.05p  £3.25p  £3.45p Java Chip  £3.05p  £3.25p  £3.45p Espresso  £2.65p  £2.85p  £3.05p Coffee  £2.50p  £2.70p  £2.90p Caramel  £3.05p  £3.25p  £3.45p SPRING FAVOURITES: Cinnamon Dolce Latte  £2.70p  £3.05P  £3.30P Caramel Macchiato  £2.70P  £3.05P  £3.30P PLACE: Place, or distribution, strategies are concerned with making products available when and where customers want them. Would you rather buy a kiwi fruit at the 24-hour grocery store within walking distance or fly to Australia to pick your own, which involves all the business activates concerned with storing and transporting raw material or finished product. The goal is to make sure products arrive in usable condition at designated places when needed. For consumer goods the most visible player in the channel of distribution is retailer. Manufacturers and consumer alike have to put a lot of trust in the retailer to do justice to the product, to maintain stock, and to provide a satisfying purchasing experience. Retailer face the many of the same marketing decisions as other type of organization, and use the same marketing mix tools, but with a slightly different respective. They also face unique marketing problems for examples, store location, layout and the creation of store image and atmosphere. Every seller must decide deeply that how to make its products available to the target market with an easy access (Philip Kotler, 1999 p 103). Now in case of Starbucks they mainly build their stores in the prime location of the city where they can easily attracts their desired customers who really want to enjoy the taste of coffee. Just like in UK they build their stores mainly in the shopping malls and town centers. Now it is the need of the time that they should be concentrate to open their stores in Middle East and Asia. PROMOTION: Promotion includes advertising, public relations, sales promotion, and personal selling. Promotions role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, education, persuading, and reminding them of the benefits of an organization or a product. A good promotion strategy, like using the Dilbert character in national promotion strategy for office Depot, can dramatically increase sales. Good promotion strategies do not guarantee success, however, despite massive promotional campaigns, the movies, The Alamo and The Lady-killers had disappointing box-office return. Each element of the promotion p is coordinated and managed with the others to create coordinated and managed with others to create a promotional blend or mix. These Starbucks nearly spends  £4.7 million every year for promotions. It is include the cost of print media, electronic media, indoor, outdoor media etc. The companys latest stunning plan is the Starbucks Card. You buy a re-chargeable card in the UK which can be used at coffee bars in the US, Canada, Australia and Thailand. The card will enhance the Starbucks experience for customers allowing them to buy their daily cup of coffee quickly and easily, even when they are not carrying cash. Recently company through an agreement between Starbucks, and T-Mobile the two companies have come up with a way to provide internet access at Starbucks location and high speed broadband for Starbucks customers as well. In addition, T-Mobile hot spot customers get to use the Starbucks stores as they do now. Moreover Starbucks spends millions of dollars internationally to protect the environment and global warming. DIVERCIFICATION: The major reason for a business adopting a strategy of diversification is therefore to allow it to reduce its dependence upon a single market area (W. Stewart Howe 1986 p 153). At a general strategic level Ansoff suggests three reasons why firms diversify. First, their objectives cannot be achieved by continuing to operate in their existing markets. Thus, since continued operation in these markets is not able to diversify the profit, risk or growth objectives of the business, achievement of these must be sought in new market areas. Second, where a business has excess financial resources beyond those necessary to satisfy its expansion plan in its existing markets, then rather than retain these resources in liquid form of business may invest them in new markets areas. Third, if greater opportunities are presented to the firm in new market areas than accrue from its existing activities. Then a diversification program may be undertaken to benefit from these. There are tw o types of diversifications: RELATED DIVERSIFICATION UN-RELATED DIVERSICATION RELATED DIVERSIFICATION: Expending combining with firms in different, but related industry that are Strategic Fits. UNRELATED DIVERSIFICATION: Growing by combining with firms in un-related industries, where higher financial returns are possible. Now, if Starbucks want to diversify its business outside the industry, then the company should start a totally new business that is not from the same industry. For example Starbucks is a coffee shop, if they enter in the manufacturing business and start making cars, bikes etc that will be the perfect example of diversification. But the main focus of the Starbucks should be on their strategic business unit which is coffee shop. If they want to diversify their business within the same industry i.e. related diversification, then the Starbucks should combine their business with their competitors to launch new products. INTERNATIONAL BUSINESS DEVELOPMENT STRATEGIES: The franchiser/licenser remembers to provide a standard package of components, or ingredients together with management and marketing services, and advice. Since franchising involves the transfer of tangible, it can enable greater control of the operation for the originating manufacturer than licensing (Lancaster Massingham Ashford 2002 p 437). Starbucks currently use three strategies for business in overseas. These strategies are as follow: 1: Joint ventures 2: Licenses 3: Company-Owned Operations. Mainly the company uses the company-owned shops for the business in other countries. RECOMMENDATION FOR FUTURE MARKETING PLAN OF STARBUCKS (3 YEARS): By analyzing the above whole information such as Swot analysis, Ansoff analysis, BCG matrix, marketing mix, following should be the primary objectives of the marketing plan of Starbucks coffee shop for next 3 years: GOALS OR OBJECTIVES: Sales should be increased by 15 to 20% at least. In order to get increased sales, they should increase Gross Profit margin by 25%. Find more new markets especially in Middle East, and Asia. More strengthen their position as a worldwide coffee shop leader. Increase marketing budget by 15% In order to achieve the above future objectives, the Starbucks coffee shop should follow instructions: MAINTAIN SUSTAINABLE COMPETITIVE ADVANTAGE: The Starbucks coffee shop should maintain the competitive advantage that it has got over other coffee shops. In order to maintain leading position in the coffee market, the Starbucks should introduce innovative products after good intervals. NEW TARGER MARKETS: To maintain the top position in the coffee market, Starbucks should go and find some new coffee potential market. Just like there is great potential of new coffee shop especially in Asia, and Middle East, as there is no famous coffee shop. Where they can capture in new market, and got some handsome profit as well. INTRODUCE SOME NEW PROMOTIONS: As Starbucks introduced a stunning promotion plan that is Starbucks re-chargeable card for purchasing coffee whether you have money or not at that time. Just like that company should develop a membership card especially for the students. Some discount should be offer to regular customer, and student to increase the retainment. INTRODUCE SOME INNOVATIVE PRODUCTS: To maintain the dominant position in the coffee market, it is necessary for the Starbucks that, they should introduce some really innovative products after good intervals. The induction of new products creates the brand loyalty among the customers. INCREASE MARKETING BUDGET: Marketing department is the one of the most important part of every company. This department is responsible for increasing sales. So in order to get more revenues, the company should increase the budget of marketing. Moreover they should include some world famous celebrities, conducting promotions events, seminars things like that for promotions their products. DIVERCIFY THE BUSINESS: To maintain the leading position in the coffee market, the Starbucks should go for diversification. Diversify the business in product-related items, or unrelated items to increase their revenues. IMPROVE THE PRODUCT QUALITY: To maintain the superb quality and taste of different products in Starbucks, the company should adopt the Total Quality Management tool, which means improve the products quality until the perfection, and there is no defect on product or zero defect products. EMPLOYEES MOTIVATIONS: Employees motivation is very important for every organization to get good profit, and in order to maintain its position in the market. Good pay, and reward system is the best tool to motivate the employees. So Starbucks should try to give good pay and benefits to their employees during the job. EMPLOYEES TRAINING AND DEVELOPMENT: Training and development of employees is an important task for the management in order to enhance the progress of company, and increase the sales, and produce the error free services.

The Influence of British/Celtic Myths and Figures in Haydn Middletons Lie of the Land :: Middleton Lie of the Land Essays

The Influence of British/Celtic Myths and Figures in Haydn Middleton's Lie of the Land The following is a list of explications pointing towards British and Celtic myths and figures. While pursuing the Celtic influences of Middleton's novel, I found myself searching for the meaning of other present mysteries. This author's twist of two cultures creates a spectrum for possible explication. It seems that the Celtic material melds into British society throughout this novel. In search of specific markers I found myself concentrating mostly on Haydn Middleton's use of names. Textual Explications: 1. First of all it is necessary to work with the cover pictures inside of the novel which exhibit Blake's "Dance of Albion" or "Glad Day." This art work is important because Blake, in his literary work, "personified Albion as a giant." Following the physical descriptions of David Nennius in the book, one grasps a mental picture of a large and giant like man. An early description of him found on page 15 connects him to the image of Albion. (15) "I'm large aren't I?" he said as he came to rest. "Six eight and a half in my stockinged feet." ( http://www.ealaghol.demon.co.uk/celtenc/celt_a1.htm) 2. Next of course is the reference to Albion itself. Albion is visible through Blake but also through David's story. On page 99, Emrys tells Nennius a story which confirms the name of Britain. Albion is described as "the primal archetype of the Celtic world." This name is a symbol for "all that flowed into creation of the unique and magnificent wonder known as the Celtic spirit. - The Otherworld (Albion) did not have historical foundation, but the historical world (the Britons of old called their island Alba) had an Otherworldly foundation." ( http://www.ealaghol.demon.co.uk/celtenc/celt_a1.htm) 3. Another important "mention" is Brutus. Nennius speaks of Brutus' conquests to Quinn on page 41. Brutus is said to have "founded a second Troy- Troia Nova (Trinovantum) on the banks of the Thames" where he "defeated an army of giants and chained their leaders, Gog and Magog, to be his porters." Basically Brutus is the crude Abraham or Moses of the Britons as far as ancestry is concerned. It is also important to quote that Brutus is the "great-grandson of Aeneas," who killed his dear father. 4. As long as I am examining names I must make a note on "Nennius." On page 77 of the book, Mary Machin (David's mother) buys a wedding ring and renames herself Mary Nennius after reading about Historia Brittonum. The Influence of British/Celtic Myths and Figures in Haydn Middleton's Lie of the Land :: Middleton Lie of the Land Essays The Influence of British/Celtic Myths and Figures in Haydn Middleton's Lie of the Land The following is a list of explications pointing towards British and Celtic myths and figures. While pursuing the Celtic influences of Middleton's novel, I found myself searching for the meaning of other present mysteries. This author's twist of two cultures creates a spectrum for possible explication. It seems that the Celtic material melds into British society throughout this novel. In search of specific markers I found myself concentrating mostly on Haydn Middleton's use of names. Textual Explications: 1. First of all it is necessary to work with the cover pictures inside of the novel which exhibit Blake's "Dance of Albion" or "Glad Day." This art work is important because Blake, in his literary work, "personified Albion as a giant." Following the physical descriptions of David Nennius in the book, one grasps a mental picture of a large and giant like man. An early description of him found on page 15 connects him to the image of Albion. (15) "I'm large aren't I?" he said as he came to rest. "Six eight and a half in my stockinged feet." ( http://www.ealaghol.demon.co.uk/celtenc/celt_a1.htm) 2. Next of course is the reference to Albion itself. Albion is visible through Blake but also through David's story. On page 99, Emrys tells Nennius a story which confirms the name of Britain. Albion is described as "the primal archetype of the Celtic world." This name is a symbol for "all that flowed into creation of the unique and magnificent wonder known as the Celtic spirit. - The Otherworld (Albion) did not have historical foundation, but the historical world (the Britons of old called their island Alba) had an Otherworldly foundation." ( http://www.ealaghol.demon.co.uk/celtenc/celt_a1.htm) 3. Another important "mention" is Brutus. Nennius speaks of Brutus' conquests to Quinn on page 41. Brutus is said to have "founded a second Troy- Troia Nova (Trinovantum) on the banks of the Thames" where he "defeated an army of giants and chained their leaders, Gog and Magog, to be his porters." Basically Brutus is the crude Abraham or Moses of the Britons as far as ancestry is concerned. It is also important to quote that Brutus is the "great-grandson of Aeneas," who killed his dear father. 4. As long as I am examining names I must make a note on "Nennius." On page 77 of the book, Mary Machin (David's mother) buys a wedding ring and renames herself Mary Nennius after reading about Historia Brittonum.